Given the robust growth and expansion of many Asian economies
this decade, it is not surprising that opportunities in the
Swimming Pool, Spa and Sauna business are blossoming everywhere
throughout Asia. China, itself has now become the focal point
of this economic upswing and is currently experiencing some
of the strongest market gains seen anywhere in the world. Accelerated
economic growth, rising personal income levels and more attention
by government to national health have all led to an extremely
strong demand for solutions in developing swimming pools, spas
and saunas.
With these developments in mind and the internationalization
of the industry Messe Stuttgart and VNU Exhibitions Asia will
join forces to bring the world leading show Interbad to China.
Impressive market development
Swimming is a popular sport in China with 1 billion person-times
each year. The 5 billion rmb (approx. 500 million euro) in which
different levels of the government invested each year to construct
more than 3,000 swimming pools still cannot meet the increasing
demands of the public for swimming. In view of this situation,
government has been increasing the investment and speeding up
the pool construction.
There are totally 10,000 swimming pools and aquatic amusement
parks in China so far, about 65% of which were built in the
80s and 90s and most of them need renovation, refurnishing
and changing of facilities. Besides, with people's requirements
and preferences being more diversified, defects on design
and function appear. Other than serving as a venue for swimming,
many swimming pools had not considered the entertainment,
fitness and culture functions that could be offered by the
pool. In addition, there are problems of water quality treatment
and energy saving. Therefore, it is high time for swimming
pools to undergo renovation, changing and adding facilities.
The launch of " The Classification of Swimming Pool Service"
next year by the Commission will further push the large-scale
renovation of the pools in order to meet the standards set.
Right time to build a new platform
These positive developments in the market will be boosted
by 2 major events in the coming years: 2008 Beijing Olympics
and 2010 Shanghai World Expo.
Beijing and Shanghai are in the preparation to welcome millions
of visitors to the Olympics and the World Expo. Hundreds of
hotels are being constructed and renewed to cater for the
needs of the public. The Beijing Olympics will also increase
the desire for sports and will therefore increase the need
for building sports facilities like swimming pools.
Business Opportunities£º
Interbad as a renowned exhibition in Europe has become one
of the most important global trade shows in this field. Every
time, all major manufacturers, dealers, wholesalers, retailers
and buyers gather at this superior platform to get the most
updated industry trend and market outlook on spa, sauna, swimming
equipment and other affiliated facilities.
In , Interbad will bring China a through revolution on
spa, sauna and swimming industry. As the only brother show
of Interbad -- Interbath China will definitely become the
communication bridge between China and outbound industry players.
On that occasion, newest industry technologies will be introduced
by Interbad. Domestic manufacturers and exporting enterprises
can also show their capability for meeting huge orders from
both local and foreign market.
Organizer£º
Messe Stuttgart is a global famous exhibition organizer; it
contains rich experience of running around 80 exhibitions
around the world, which including R+T, Fensterbau, and Front
in the Middle East and many others.
VNU Exposition is a top global media group and one of the
largest exhibition organizers. As the overseas investor of
VNU Exhibitions Asia, VNU Exposition brings its advanced management
expertise and international cooperation. VNU Exhibitions Asia
is also one of the most prestigious professional exhibition
and event organizations with solid and abundant conference
and show planning and organization.
Based on the former successful cooperation, Messe Stuttgart
will work closely together with VNU Exhibitions Asia, taking
full advantage of their own expertise and quality service.
We strongly believe the coming Interbath China will surly
become a perfect platform for building material manufacturers
and trade visitors.
Interbath China Featuring
¡ñ Originated from famous Europe fair brand organized by professional
organizer with over 40 years of success;
¡ñ Highly internationalized profile, you could get more opportunities
communicating and working with peers from Europe, America
and Southeast Asia;
¡ñ Organizer contains abundant experience in holding fairs
on physiotherapy and wellness, sauna and swimming pool equipment
with global based client resource
¡ñ The location of the exhibition ¨C Shanghai is also the
host for World Expo 2010; it enjoys the market position of
world attention and industry leaders
¡ñ The East China region based on Shanghai and the Yangtze
River Delta is the most potential market for China spas, saunas
and swimming pools
Interbath China will be
your ideal platform£º
¡ñ On-site product exhibit and new product launch
¡ñ Getting knowing of new business partners and consolidate
business relations
¡ñ Preparing and following up with trading activities
¡ñ Market competition perception
Getting up-to-date with industry trends and new solutions
Visitors will be decision makers
from the following industries:
¡ñ Real-estate developers, big and medium sized club operators
¡ñ Large beauty chain enterprises
¡ñ Architectural design institutions and designers
¡ñ Project operators and constructors
¡ñ Hoteliers and buyers
¡ñ Property development and management companies
¡ñ Building material manufacturers, trading companies and
distributors
¡ñ Municipal government, industry associations, material research
institutions and universities
